7.7.10: A Simple Question, Not So Easily Answered by Joseph Arellano
One seemingly easy question facing a book reviewer is: When should a book review be published? Yet the answer varies greatly – and surprisingly – in the publishing industry. I say “surprisingly” because I once wrote music reviews for a college newspaper. At that time, if one asked when a record album review should be published, the answer would be “any time is fine.” Record companies did not seem to care whether their albums were reviewed prior to release, on the date of release or even days, weeks or months later. (Today, you can find books with recent reviews of record albums that were released decades ago.)
Major publishers have so many different policies on book reviews that it’s a wonder they’ve been able to agree on an International Standard Book Number (ISBN). One publisher wants no reviews posted prior to the date of release because, in their view, people get angry if they read about a new release and can’t find it at their local Borders or favorite book-seller. Another says a review is okay if it’s posted one week or less before the release date. Several publishing houses encourage book reviewers to post their reviews within the first one or two weeks following the book’s release.
If this isn’t confusing enough, a few publishers indicate that they do not embargo reviews. In other words, if a reviewer has a galley or advance review copy (ARC) of a future release in his/her hands and wants to write about it now, that’s fine.
There’s similar confusion over posting pre-release excerpts; so-called “sneak peeks.” Some publishers won’t allow them. Some will allow them if the reviewer requests permission and will then respond with specifics as to when the excerpt can be posted online or in print. Ironically, some of the publishers who do not allow the posting of pre-release excerpts themselves post them on their websites or on online sites that cater to librarians and booksellers!
Confusing, huh? You bet…
Then we have the policies of book review publications to which reviewers, like me, submit reviews. Some want only reviews that they’ve received prior to the book’s release date so that they can post on the date of release. Some review only new releases (often in hardbound form), but not the subsequent popular re-releases in trade paperback form. Some, like this publication, review new releases and those re-releases that happened to be missed the first time around. It all means that a book reviewer needs something akin to a flow chart to track which policy applies to which publisher, and which policy applies to which publication. Oh, my!
Why do things have to be so confusing? I have no idea, except that if a publishing company foots the bill – and assumes all the risks of failure – it is fair to assume that the publisher can call the shots. However, if I ran a publishing house – let’s call it Brown Cat Books for the purposes of illustration – I would have no problems with reviews of Brown Cat Books’ releases running at any time. Why? Because from everything I’ve read, publishers must rely on the sale of back catalog books to keep them in business.
Think about high school, college students, and boomers who walk into a Borders or a Barnes & Noble these days. How many of them would you guess are buying a book that was released more than a year or two ago? Perhaps not half of them, but it’s probably a higher number than your first guess.
Despite my viewpoint, one source has written that the expiration date for buzz to be generated on a new book is its release date. In this source’s view, if people are not talking about it – and reading about it – on the first day it is first sold, it is not likely to become a best seller; which translates into dead-on arrival. Yes, of course, there are, and have been, spectacular exceptions to this “rule” – two examples being The Time Traveler’s Wife and The Lovely Bones. These are popular fiction releases that took months and years to become overnight best sellers.
This reviewer simply wonders sometimes why things are as they are in the publishing trade, but then I can’t complain. I just need to remember to continuously update my Publishers and Publications Review Policies flow chart.
Joseph, Ruta and Munchy Arellano constitute a family of reviewers (husband, wife and cat) who have written book reviews for San Francisco Book Review and Sacramento Book Review.
