Even if you don’t have a cookbook, but there is a food reference or food theme in your book, you too can consider doing a food segment on TV. Public relations expert, Scott Lorenz, gives advice on how to successfully navigate an in-studio book promotion segment.
Believe it or not, not all book events go smoothly. Authors get excited to unveil their new release and talk to adoring fans, but more often than many book marketers would like to admit, things are less than glamorous.
Whether it’s your debut book launch or the 25th stop on your national tour, having a repeat to-do list of items for book events can save you from common disasters.
Being an author is eerily similar to becoming a parent. Know it, acknowledge it, and embrace the stages. There is that inevitable time that a young adult, or not so young adult, decides that it’s time to make a baby and build our legacy in the world. There is also that inevitable time when a writer, at some point in life, decides that the words have to come out and it’s time to write a book, leaving a permanent literary legacy for the betterment and enjoyment of the world.
As a book publicist who works primarily with titles within the crime fiction genre—mystery/thriller/suspense—I know how difficult it can be to get a new novel noticed in a crowded field. However, there are a few crucial steps novelists can take even before the book is published that can exponentially increase the chances of success. Whether you’re an aspiring mystery writer or a published author, these steps will get you started on the right foot—and give your book (or books) every chance of success.
When Technorati quietly changed their business model earlier this year and quit categorizing and ranking blogs, I began to wonder how to identify the top book blogs going forward. It turns out there are still plenty of ways to determine the best book blogs to partner with. It just takes a little time and effort.
Where are those book blogs whose followings we can’t wait to borrow for free? Let’s take a look at some of the options out there for finding and connecting with book blogs.
Managing your online presence on Twitter can do a lot for promotion, but it’s easy to fall into small mistakes that don’t encourage engagement. These seven tips will make sure that you’ll get more “bang for your buck” with each tweet and allow for more interaction with your followers.
If you want to sell your book to Hollywood it’ll help to think like Hollywood producers and directors. Since everybody is so busy these days you’ll have to boil down your book to a quick pitch that answers the question: What is your book about?
Think about it, do you have a one-sentence summation of your book to tell others? Do you have the main elements of the story composed together? If not, you need a logline.
If you’ve gotten to the point where you want to book slap the next person who announces that “content is king” you’re not alone. Use content marketing to not only sell your books, but also sharpen your skills as a writer with these five industry secrets.
Whether you are working up to the launch of your book, or it's been out for a while, book reviews are a powerful selling tool. The more reviews you have, and the more places those reviews appear, the greater an author's sales potential.
As publicists, we tell our clients to make it easy for readers to learn more about their latest work through a variety of simple avenues like creating a personalized website, distributing to local bookstores, being accessible on Amazon, or even featured in a monthly book club. These are all dependable methods when working to increase awareness of your product.