As publicists, we tell our clients to make it easy for readers to learn more about their latest work through a variety of simple avenues like creating a personalized website, distributing to local bookstores, being accessible on Amazon, or even featured in a monthly book club. These are all dependable methods when working to increase awareness of your product.
Now more than ever, authors have a variety of options when converting bare stories into more lush descriptions fit for a finished book and one alternative is to self-publish. Aspiring authors should consider the option because self-publishing has increasingly become more and more common among authors within the industry. It’s not just a trend. In fact, the choice to self-publish ultimately transforms mere dreams of becoming a published author into reality, and on your terms. As an author who self-published Fantastical: Tales of Bears, Beer, and Hemophilia, I've compiled a five reasons why self-publishing is beneficial to aspiring authors with tips along the way to help guide all stories to fruition.
We talk to authors every week who are considering hiring a publicist; many do not know exactly what a book publicist does and doesn’t do. Oftentimes, we spend a decent amount of time educating these authors so that their expectations align with what they’re paying us to do.
Even if you are a self-published author, that does not mean you have to do everything yourself. You need a well-rounded team behind you to get your name out there, and that's where a publicist can help. How can you help?
14 August 2015
April 2015, August 2015, Book Reviews, Children's, Early Reader, General Interest, Kids' Book Review, Tweens, Young Adult
School's back in session for a majority of kids and teens, so what better way to start a new term but with a monster-sized list of four and five-star rated books from the kids and teens who know best: San Francisco Book Review and Kids' BookBuzz reviewers! Read all about these twenty, top-rated titles in a variety of categories that's sure to peak any reader's interest from tweens, young adult, early reader, and also children's. It's all here on this list, so read on and find your next favorite book!
As a physician turned writer, I’m often asked how I move between two seemingly divergent fields. Medicine is an on-your-feet, fast-paced job. A doctor’s survival depends on her ability to concisely document a patient’s story by checking off boxes and typing in phrases. Electronic health records leave little room for eloquence and medicine is often a conversation of numbers, not words: medication dosages, white blood cell counts, and glomerular filtration rates.
Twenty years ago, throwing a book out into the world was noble enough. Today, an author has to be a cross between a small business owner and a politician. Promoting your title and getting your next book deal is a business that requires planning. ... Understanding that there will be expenses – time, energy and financial – to promoting your book will help you psychologically prepare for what comes with publication.
As the end of summer quickly approaches with September soon on the horizon, there is still plenty of entertainment to be discovered in the pages of a variety of great summer novels. Whether it’s a cup of dangerous love steeped in a choice between two bearded twin beaus, or a real noir page turner where one woman finds herself in grave trouble at the hands of a Vietnamese smuggler, there’s enough drama, romance, mystery, and even humor on this list for any reader. Check out these top 10 late-summer picks to complete your bookshelf.
Book publicist, Scott Lorenz, gives his expert opinion on the best methods to grab the attention of readers with just a few, simple words. "The best book titles use as few words as possible," he says. Read more in his latest column for After the Manuscript here.
Raine and Davey have been on the run since the violent death of Raine's husband, Davey's father. As Raine flits from place to place, she has tried to manage the dark gift Davey received from his father: the power of shapeshifting. When a funeral unexpectedly offers a brief breather, she meets Cade, a man whose wife was taken by a similar evil. As Raine and Cade grow closer, the monster pursuing Davey also grows nearer, and Raine will have to choose: keep running or risk everything by staying and fighting.
Perception is key in today's image-based world. Images bombard everyday life from television to social media, and we are conditioned to interpret a variety information from pictures. Authors are then left in a sticky situation with two options: a choice between instant gratification of the readers' desire to know everything about a particular character, or allow that character to be discovered gradually through the descriptions within the story.
It’s a common refrain among authors, “I don’t like to sell. I just want to write.”
Still, whether your goal is to make money by writing, enhance a professional reputation, inspire, entertain or educate an audience, you’ll still need to promote yourself, and your writing, in order to engage readers and hopefully, earn an income.