In a recent conversation with a female friend, I ran into an interesting situation. She's taking a year-long pledge to only read books written by non-white males--a current trend in social media to encourage readership of books written by women and people of color. It fits in with the current controversy over the Hugo nomination sad puppy and rabid puppy slates ...READ THE REST
We can dream about our background story being important enough, wild enough, catchy enough that the Twitter-verse goes into overload. However, if there was a guaranteed formula for something going viral there would be no need for marketing your book.
It’s time to dust off and uncover those grills because springtime sunshine is here and summer heat quickly approaches. San Francisco Book Review looks to its bookshelves and serves up readers a few tasty recipes from some of our favorite cookbooks.
Memorial Day weekend is right around the corner, and what is a better way to spend your long weekend then with a good book? We have rounded up our favorite May reads that will be perfect for your relaxing long weekend.
You may not be able to tell a book by its cover, but you sure can tell a kitchen by its spice collection. A good cook has twenty to thirty of them on hand. We have all seen both extremes of such collections.
The local writer’s club short story contest sounded like fun. Anonymous. Unintimidating. The story went to a post office box, no one would know, even the non-member entry fee was reasonable. If only I had known ...
Last week in this column, we learned that three elements need to be present for book sales. Another word for Awareness would be exposure. A giveaway is to a book what a for sale sign is to a house—the giveaway makes the public aware that the book is available for sale. Readers can then determine if they have Interest in the book’s topic, which is a prelude to book sales.
Maybe it’s just the kinds of books I read, or types of blogs I follow, or the variety of pages that show up in my newsfeed on Facebook, but it seems to me that eating a “whole foods” diet has become rather trendy lately.
Last month, the Independent Book Publishers Association held their Publishing University conference in the great city of Austin (where PR by the Book is based). We had the opportunity to hear Peter Hildick-Smith of the Codex Group talk about book data and how consumers discover books. Not a fan of numbers myself (what book publicist really is?), I didn’t think this would be a good fit for me, but was I wrong!
So you’re writing a novel, congratulations. You’ve embarked on an exciting journey that promises rich rewards. A writing career is one of the best ways to achieve success and ensure your financial future. And it's easy, provided you know the shortcuts.
29 April 2015
After the Manuscript, April 2015, Issue, Viewpoints
From author appearances at bookstores and conventions, to the numerous creative methods a publicist shares a press release, there are myriad ways an old book sparks new interest. Whether a title published six months ago, six years ago, or somewhere in between, these professional tips will help authors and publishers alike learn how to work the industry, community and most of all, walk the extra mile for every published piece.