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Category: Viewpoints: Weekly Columns

7.30.10: Smartphone > eReader?

7.30.10: Smartphone > eReader?

One of my earliest columns quoted a review that Walt Mossberg of the Wall Street Journal wrote about eReading devices, like the Kindle, especially pointing out that while he liked reading on his Kindle at home, he most often resorted to using his iPhone to read eBooks; he simply did not [...]

7:29:10: The Passage Leads Justin Cronin to San Francisco

7:29:10: The Passage Leads Justin Cronin to San Francisco

By Kaye Cloutman
Books Inc. is a locally owned and operated independent bookseller with 10 locations in California. Books Inc.’s origin dates back to the Gold Rush Days of 1851, when Anton Roman struck it rich in Shasta City, California, and set himself up in the business selling books. Since 1946, that small bookstore was moved, [...]

7.28.10:  Do Your Own Publicity

7.28.10: Do Your Own Publicity

For several weeks, you have heard what publicists do, how to find one, how to best work with one, etc. In my 6.9.10 column, I mentioned a few criteria for those who might want to do your own publicity. This week I want to expand on that.
Many authors do a great job [...]

7.27.10: The Reviewer’s Voice by Joseph Arellano

7.27.10: The Reviewer’s Voice by Joseph Arellano

I have people who say to me that writing book reviews is hard.  I would generally agree.   After you’ve spent hours, days, maybe even a week or two reading someone else’s words, organized in their own fashion, it can feel difficult to organize one’s own thoughts and reactions.   Plus, there’s always [...]

7.27.10: A good story + tempting recipes = win!

7.27.10: A good story + tempting recipes = win!

Is there a specific genre for stories with related recipes?  Because there should be.  I just finished Starting From Scratch by Susan Gilbert-Collins, which is subtitled “A Novel with Recipes,” and my inevitable conclusion is that many books would be better if they included recipes for foods mentioned throughout the story.
Maybe not all [...]

7.26.10: Amazon VS Apple

7.26.10: Amazon VS Apple

Just before Apple’s big announcement (record quarterly earnings), Amazon pulled a rabbit out if its eHat with a press release, apparently to remind the general public that it has survived the iPad onslaught by cutting their eBook prices and that of their Kindle.
“The growth rate of Kindle device unit sales has tripled…”, [...]

7.22.10: Book Publicity: How to Create an Online Media Kit

7.22.10: Book Publicity: How to Create an Online Media Kit

In your author and book publicity efforts, it’s critical to make it easy for journalists, talk show producers and other influencers to quickly find everything they need to know about you and your book. One of the best ways to do that is to create a page for the media on your [...]

7.21.10: Peju Province Winery; Food, Art, Literature, Music, and Wine…all under one roof!

7.21.10: Peju Province Winery; Food, Art, Literature, Music, and Wine…all under one roof!

 

By Kaye Cloutman, Photography by AK Sandhu
When you think of wine tasting, what is the first thing that comes to mind? I, personally, thought I would enjoy the opportunity to do one, but I know for a fact that a great number of folks are seriously intimidated by the whole idea. Wineries and their staff [...]

7.20.10: Making the Time to Read by Joseph Arellano

7.20.10: Making the Time to Read by Joseph Arellano

A female book blogger mentioned recently that whenever people learn that she writes book reviews they ask her a common question, “Where do you find the time to read so many books?”   It’s a good question, and one that I’ve been tempted to ask film reviewers.   “How do you get the [...]

7.15.10: A Medley of eBook News

7.15.10: A Medley of eBook News

Extra, extra! Publishers Weekly released information yesterday regarding the May 2010 U. S. eBook sales statistics:
“After sales growth slowed slightly in April, to 127%, e-book sales rose 162.8% in May, to $29.3 million, at the 13 publishers that report results to AAP’s monthly sales report. Sales for the first five [...]

7.14.10: The Publicity Puzzle

7.14.10: The Publicity Puzzle

This After the Manuscript column has been running for a few months now, but some of you readers and writers out there might still be wondering: Who are these people writing this column, and what the heck does a publicist do?
Thirteen years ago, after graduating from college, I began my job [...]

7.12.10: A New Take on Balanced Eating

7.12.10: A New Take on Balanced Eating

I dabble in vegan cooking.  I just thought you should know, in case you don’t already.  I’m not fully there, and I can’t say definitively whether or not I’ll ever take that plunge; I have a love affair with cheese, and I just can’t foresee myself breaking that relationship off anytime [...]

7.8.10: Summery Sideyards

7.8.10: Summery Sideyards

The warm weather of June inspired me to select a number of cooking volumes to review, as well as a title geared towards helping homeowners give their outdoor living spaces a more ‘Mediterranean’ feel, thus setting the mood for summer gatherings about the grill. Already our barbeque has seen considerable use, [...]

7.7.10 Provence in California by Kaye Cloutman

7.7.10 Provence in California by Kaye Cloutman

By Kaye Cloutman
Thirteen years ago I walked into a culinary class in Manila (CCA) with nothing but the eagerness to learn and the insatiable desire to prepare European meals.  All of a sudden, my world became spicier with Thyme, Rosemary, Dill, Chili, Coriander, Oregano and Paprika. I effortlessly concocted sumptuous masterpieces with roux and mirepoix [...]

7.7.10: The Question of Media Contacts by Christina Mamangakis of Simon & Schuster

7.7.10: The Question of Media Contacts by Christina Mamangakis of Simon & Schuster

A few weeks ago, Mari Selby wrote an excellent post entitled “How to Work With A Publicist.”  Her thoughts hit home when one of my authors asked me point-blank what he could do to make my job easier while we were sitting in my office and discussing our publicity strategy for his [...]

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