The Responsibility Revolution

By Jeffrey Hollender and Bill Breen
Wiley, $27.95, 206 pages

Books about ways to run your business are usually long on theory and short on practical examples. The Responsibility Revolution is a welcome relief from that.

One of the problems facing businesses today is how to balance the bottom line while allowing for public opinion; it’s no longer enough to merely follow the letter of the law, but a company must allow for some greening of their practices. The Responsibility Revolutionshows how a company can do that while still making a profit, and has numerous examples of businesses that have done just that , and how they did it. It’s fascinating to see how they did it, and how wide the spectrum is, as the businesses covered range from Ben & Jerry’s to Clorox.

The Responsibility Revolution is a fun read, filled with a number of anecdotes and hard facts for those interested in making their business green without it affecting the bottom line and possibly even making it better. If you have been debating what your business can do for the environment, The Responsibility Revolutionis the book for you.

Reviewed by Jamais Jochim